ALDI were steadily introducing 700 new products, but shoppers were sticking to their list – not noticing the new products in store.

So, to pull people out of their supermarket daze, we used ALDI’s most common products to highlight their new, unusual ones.


  • We developed TV ads, radio, web banners and POS materials

  • We're not allowed to share sales results, but the TV campaign was so effective we created 48 spots

  • Creatives: Jessica Roberts, Justin Butler. Creative Director: Alex Derwin. Director: Jim Hosking.