ALDI were steadily introducing 700 new products, but shoppers were sticking to their list – not noticing the new products in store.
So, to pull people out of their supermarket daze, we used ALDI’s most common products to highlight their new, unusual ones.
We developed TV ads, radio, web banners and POS materials
We're not allowed to share sales results, but the TV campaign was so effective we created 48 spots
Creatives: Jessica Roberts, Justin Butler. Creative Director: Alex Derwin. Director: Jim Hosking.