Australians love loyalty points – but at the end of the day, they’re basically pointless.

To continue their ‘Good Different’ brand platform, ALDI showed people they’d be better off just saving money, not pointless points.


A few details

  • 30” TVC, social edits, OOH, digital and display

  • Creatives: Lisa Down, Simon Koay, Justin Butler. Creative Directors: Dantie Van Der Merwe, David Fraser. Director: Jeff Low.