Australians love loyalty points – but at the end of the day, they’re basically pointless.
To continue their ‘Good Different’ brand platform, ALDI showed people they’d be better off just saving money, not pointless points.
A few details
30” TVC, social edits, OOH, digital and display
Creatives: Lisa Down, Simon Koay, Justin Butler. Creative Directors: Dantie Van Der Merwe, David Fraser. Director: Jeff Low.