The Australian Government introduced laws to prevent multinational tax evasion. It’s a dry topic that many people don’t fully understand.


The longer you can hold someone’s eye, the longer you can hold their attention. We needed a simple (but engaging) visual device that allowed us to illustrate this.  


We imagined Australia’s economy as a simple, physical machine. Using this idea, we could tell our story in an engaging, but clear manner.


  • We created TV, online films, radio and print. Plus website, web banners and eDM's
  • Worked with multiple production companies to create the map, from sketch to CAD to pre-vis to shoot
  • See the Behind the scenes