Problem

The Australian Government introduced laws to prevent multinational tax evasion. It’s a dry topic that many people don’t fully understand.

Solution

We re-imagined Australia’s economy as a physical machine. Using this idea, we could tell our story in an engaging, but clear manner.


Executions

  • We created TV, online films, radio and print. Plus website, web banners and eDM's
  • Worked with multiple production companies to create the map, from sketch to CAD to pre-vis to shoot
  • See the Behind the scenes