Every year, The Full Stop Foundation offers phone counselling to over 22,000 victims of domestic and sexual violence. But, with low awareness and few donations, they struggle to keep the lines open.
If listening to a domestic violence phone call is hard, imagine what the sufferer goes through.
Instead of relying on shock-factor, we demonstrated what a call to the Full Stop Foundation sounds like – bringing awareness to both the issue of domestic violence and the counsellors who volunteer their time.
- The video was shared online with a call for donations via text, and we encouraged people to update their social profile pic with the hashtag written on their palms
- With no money for production or media, friends and family of BMF donated their time and expertise to create this film
- 10,869 engagements, +873% from previous 28 days; 130,640 reach, +2,222% from previous 28 days; PR reached nearly 4 million Australians
- Won The Drum Asia Pacific ‘Creative Work of the Week’