As part of their ‘This Australian Life’ positioning, TAL were sponsoring The Australian Open. We needed to find a link between TAL and tennis that felt natural.
The humble tennis ball shows up in most Australian homes, even if there isn’t a tennis court. We use them practically everywhere – on keys, walkers, tow balls and more.
We showed Australians that even if they don’t play tennis, there is a little tennis in all of us.
- The campaign launched with a 60” and 30” film released on TV and online. The films were supported on TAL’s social media with 10” cut-down released through the Australian Open.