Brief

To support IBM's Smarter Cities initiative, we were tasked to solve problems faced by ordinary Australians. 

Problem

Everyday, millions of Australians drive to and from work in cars with just one occupant – this creates unnecessary congestion, pollution and frustration.

Solution

On The Way, a smarter carpooling app. It tracks your daily commute, and then recommends carpooling with people you know by connecting to social media. Cities can then incentivise use with free parking or subsidised petrol.