Problem

While Instagram is great for sharing photos, it doesn't offer anything tangible. The romance of physical film, be it polaroids, negatives or prints, is lost. 

Insight

People already use hashtags to sort and search photos on Instagram – what if the humble hashtag could do even more?

Idea

A hashtag that prints the photos you love and delivers them to your door (once you've set up an account). If you love it, you just have to #keeepthis.

 

How it works

  1. Set up a KeeepThis account (with your IG username and email)
  2. Add #keepthis to your favourite photos (on IG)
  3. Automatically receive 10 printed photographs every time you tag 10 images

 

Keeepthis.com is currently in closed testing, you can use the password 'justin' – all lowercase, no quotes – to take a look behind the scenes. Check it out here.