TAL Life Insurance were partnering with Australia’s most loved brand - The Royal Flying Doctor Service.

We uncovered a little known story: there’s a team of volunteers working on the ground to help keep the RFDS in the air.

By bringing attention to this unknown story, we put our client in the spotlight.

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A few details

  • 60” cinema edit, with a 30” cut-down for TV and online

  • Supported on social media with portraiture, behind-the-scenes footage and content – telling the real story of these amazing volunteers

  • Creatives: Jessica Roberts, Justin Butler. Creative Director: Jen Speirs. Director: Ben Lawrence.