Problem

TAL Insurance were announcing their partnership with the Royal Flying Doctor Service for their ‘This Australian Life’ brand platform. 

Insight

Australians can't help but help. In fact, 34% of us regularly volunteer to help others. You can't survive in this country, with its harsh weather, dangerous wildlife and extreme remoteness, without helping one another.

Idea

We told the story of the volunteers who work behind the scenes of the Royal Flying Doctor Service. By bringing attention to this unknown story, we put our client in the spotlight.


Execution

  • 60” cinema edit, with a 30” cut-down for TV and online
  • Supported on social media with portraiture, behind-the-scenes footage and content – telling the real story of these amazing volunteers
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