TAL Life Insurance were partnering with Australia’s most loved brand - The Royal Flying Doctor Service.
We uncovered a little known story: there’s a team of volunteers working on the ground to help keep the RFDS in the air.
By bringing attention to this unknown story, we put our client in the spotlight.
A few details
60” cinema edit, with a 30” cut-down for TV and online
Supported on social media with portraiture, behind-the-scenes footage and content – telling the real story of these amazing volunteers
Creatives: Jessica Roberts, Justin Butler. Creative Director: Jen Speirs. Director: Ben Lawrence.