TAL were announcing their partnership with the Royal Flying Doctor Service as part of their ‘This Australian Life’ brand platform.
Australians can't help but help. In fact, 34% of us regularly volunteer to help others. It's born out of necessity – you can't survive in this country, with its harsh weather, dangerous wildlife and extreme remoteness, without helping one another.
We told the story of the volunteers who work behind the scenes of the Royal Flying Doctor Service. By bringing attention to this unknown story, we put our client in the spotlight.
- 60” cinema edit, with a 30” cut-down for TV and online
- Supported on social media with portraiture, behind-the-scenes footage and content – telling the real story of these amazing volunteers