In a time when fake news is rampant, The Walkley Foundation needed to prove quality journalism is worth the investment – to readers, publishers and advertisers alike.
So we decided to use a tool of fake news – Deepfaking with AI neural networks – to support the truth.
In a bizarre version of reality, Donald Trump introduced the Walkley Awards and preached the importance of quality journalism.
A few details
Creatives: Justin Butler. Executive Creative Director: Alex Derwin.