In a time when fake news is rampant, The Walkley Foundation needed to prove quality journalism is worth the investment – to readers, publishers and advertisers alike.

So we decided to use a tool of fake news – Deepfaking with AI neural networks – to support the truth.

In a bizarre version of reality, Donald Trump introduced the Walkley Awards and preached the importance of quality journalism.


A few details

  • Creatives: Justin Butler. Executive Creative Director: Alex Derwin.