Weight Watchers research showed that 52% of women avoid sex because they’re worried about how they look.

So we created a health program focussed on sex and confidence – Weight Watchers Black.


A few details

  • We created a sub-brand and 12-week program, including articles, website design and content.

  • We launched the program with an online film, social posts, web banners, print, PR and an activation.

  • Creatives: Jessica Roberts, Justin Butler. Creative Director: Jen Speirs. Director: Alina Gozin’a.