Weight Watchers research showed that 52% of women avoid sex because they’re worried about how they look. So we created a health program focussed on sex and confidence – Weight Watchers Black.

We created and launched the WW Black sub-brand and 12-week program – including an online film, print, display, content, PR and social. It created a fiery debate on social media and in the news, further highlighting the taboo around the topic.

Creatives: Jessica Roberts, Justin Butler; Creative Director: Jen Speirs; Director: Alina Gozin’a